- Machine Learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Staying on top of these trends, and investing in skills within AI will help you secure a role in this field.
- Mobile Application Development is the process of creating software applications that run on a mobile device, and a typical mobile application utilizes a network connection to work with remote computing resources. Mobile development skills are in high demand. The use of mobile continues to grow and increase, so it might be a good time to invest in developing some skills in mobile
- SEO/SEM Marketing Search Engine Optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
- Data Visualization is the graphic representation of data. It involves producing images that communicate relationships among the represented data to viewers of the images. This communication is achieved through the use of a systematic mapping between graphic marks and data values in the creation of the visualization
- Data Engineering also known as Information technology engineering, information engineering methodology or data engineering, is a software engineering approach to designing and developing information systems.
- UI/UX Design User interface design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
- Cyber-Security or information technology security is the protection of computer systems and networks from the theft of or damage to their hardware, software, or electronic data, as well as from the disruption or misdirection of the services they provide. A time to start looking for a job in cybersecurity and the skills required for these jobs, it would be now.
- Cloud Computing is the on-demand availability of computer system resources, especially data storage and computing power, without direct active management by the user. The term is generally used to describe data centers available to many users over the Internet.
- Blockchain is the technology that underpins digital currency (Bitcoin, Litecoin, Ethereum, and the like). The tech allows digital information to be distributed, but not copied. That means each individual piece of data can only have one owner.
- IT Support IT Support candidates are continuously in demand, as businesses of all sizes will require the support of an IT Support specialist. There are a number of ways to get into IT Support, and you may even be able to do this without a degree. If you have not been to university or don’t intend to in the future, then you should consider investing time in getting qualifications such as Linux and Cisco.
19
Reason #1 Search Engine Optimization
You are sure to be investing both your time and resources into driving more traffic to your e-commerce website—and a blog is one of the most effective free methods of doing so. Adding a blog to your e-commerce site will drastically increase the amount of content your website contains. The more content you have, the more your website will index—and the more prospective clients will organically find their way to your website. For best results, infuse your blog posts with both trending keywords.
As you share your new blog posts on your social media profiles, you will create more backlinks to your website, which will further boost your SEO.
Reason #2 Brands You As An Industry Experts
Many e-commerce websites utilize their blogs as a method of branding themselves as industry experts. Your blog posts can contain tips and tricks that your target audience is searching for, tutorials, and the latest breaking industry news. While you can add blog posts that contain sales information, for branding purposes—focus more on adding value to your customers.
Reason #3 Engages Your Customers
Instead of beginning a website your customers only visit when shopping, you can utilize your blog as a method of engaging your customers on an ongoing basis. This can be achieved a variety of ways, and below are a couple of ideas to get you heading in the right direction.
For example, if you sell weight-loss products you could share client success stories.
Tell A Story—The story you tell could be anything from inspirational stories relevant to your industry, inspiring stories your clients have shared, or the story of how your business came to be.
Post Photos And Videos—While your e-commerce site certainly contains images of the products you are selling, your blog is an additional place in which you can utilize visuals to engage your clients. This could be a quick video of how to assemble a product, different methods of using a product, or photos and videos of that are non-product related—yet relevant to your target audience.
For example, if you sell pet supplies you can share funny pet videos and images.
Reason #4 It’s The Perfect Place To Make Announcements
Even if you utilize opt-in email marketing for your announcements, or have an area on your e-commerce website where you share announcements—your new blog will be an excellent place for your customers to learn your latest news and updates. This could be anything from new products, answer to your most Frequently Asked Questions, seasonal promotions, or anything new about your company you would like to share.
Reason #5 Boosts Your Conversion Rates
Your e-commerce blog will not only drive more traffic to your website—but it will increase your conversions too. Your blog will make you feel more credible and relatable, which will provide new clients with a greater sense of confidence in their purchases.
Reason #6 Creates An Online Community
Many blogs allow customers to comment on their posts, which makes your customers feel as if they are part of a larger online community. Just as with social media, ensure you actively respond to all comments and private messages.
No worries of questionable comments or spam being added, because you can set up your blog in a manner in which you can approve all outside comments before they go live.
Reason #7 Builds Brand Loyalty
You can have the best products or services in the world, but if you do not build brand loyalty, your number of repeat customers is likely to be low. As an online-only business or a business who sells online to clients from around the nation or around the globe—you must find a way to build brand loyalty.
While your blog alone will not build brand loyalty, it plays a key role in the process. As long as your posts are an appropriate balance of professional, fun, relevant, and informative—they will help to build loyalty. Don’t forget to highlight your community and charity involvement in your blog posts, as customers like to support businesses who are connected to something larger than themselves.
Reason #8 Provides The Potential To Go Viral
Your blog posts must have buttons that allow readers to quickly and easily share your posts on social media and/or email them to friends. Whether you post a blog with an inspirational story, or engaging video—the ability to share it with the masses, provides the potential for it to “go viral.”
Even if you do not achieve millions of shares, you can reach a much larger portion of your target audience by consistently posting engaging and relevant blogs.
Reasons #9 Supports Your Social Media Marketing Efforts
Each blog post you create has a unique URL, that can be added to your social media posts—and linked back to in your other online marketing efforts. You can add buttons to “like” or “share” your blogs posts, which is an essential part of expanding your reach on social media.
Don’t forget to have buttons on your website and blog that also link back to your social media profiles, which will further help you achieve more fans and followers.
Reason #10 It’s A Free Marketing Platform
Regardless of your marketing budget, your blog is a highly effective form of free marketing. While you may choose to pay to promote some of your blog posts, each post will garner an ongoing stream of organic traffic. Some posts will be relevant for months, and others will be relevant for years—but the traffic they draw takes nothing other than an investment of your time to create and post.
The 10 reasons above are the most noteworthy reasons why e-commerce blogs are beneficial. While results will not be achieved overnight, your e-commerce blog will begin to pay off within your first few months.
Source – https://www.outbrain.com/help/advertisers/why-ecommerce-site-should-have-blog
Most business owners build their websites especially ecommerce site and do not get traffic to the website. If your website is not on the high rankings of the Google search engine, no exposure or poor sales, now is the time to think of how to do it right on how to strategize using some marketing tactics. Online / Ecommerce marketing include many steps such as innovative ideas and improving brand visibility for attracting potential customers and maintaining the existing ones. Below are some tips that can help boost your ecommerce site;
- Focus on the Organic Visit
Google has been the highest search engine used by millions of people, it remain the highest source of online traffic. Using Google advertising as a basic market strategies helps generate traffic at its peak.
- Increase your Website exposure using SEO
Search Engine Optimization is very paramount as it states the product pages most valuable to the users. If your products and word content used are more detailed and precise when it comes to what users type in when looking out for products more than the competitor is, then more exposure/traffic you generate, resulting in the higher ranks. Most visible results come from Search Engine Optimization, most companies that knows it’s worth go it despite huge advertising running in parallel.
For ecommerce website, it is recommended to prioritize the use of SEO strategies in their marketing efforts.
Note: There are so many marketing strategies, which can help ecommerce websites in getting more exposures or making profit. Above are few of the important tips needed. Google has 200 criteria to rank the websites and it is advisable to stay updated with the Google updates. Focus on making things easier for the customers this season, for this is the only way to woo the users.
Lets help you today visit our website https://paramountweb.com/
Lots of businesses know the benefits of SEO and its contributions to a website, helping a business gain more exposure and gain more rankings when people use some of the keywords related to product or service offered.
Google has been the most visited site in the world , People use Google to search for one information on daily basis , being visible on a resource locator does better than local advertising because it reach wider audience.
Some benefits of Using SEO;
- Link building simply means the process of getting linked to other website because link serves as a signal to Google that a website is a quality resource worthy of citation
- Content writing is aimed at focusing to grab the attention of the search engine operators using some targeted words or phrases and using them in a specific ways , this will draw the attention of those who are searching for certain things.
- Meta tag analysis are snippets of text or invisible tag that describes a page content or can be simplified as that which makes search engine what your content is all about.
It’s proven that if you’re not on the first three pages you are likely not killing the organic search game
Study shows that the first three pages of organic search ranking results gets up 80 percent exposure and clicks all through while that of pages 4 to 10 gets below 30 percent click or don’t even get all
Google images sure thinks Donald Trump is an “idiot”. When users type the word “idiot” in their Google image search, pictures of Trump comes up multiple times.
Online activists are reportedly influencing Google’s algorithm by assigning the word “idiot” to Trump’s images.
The trend started with Reddit users “upvoting” a post that contained a photo of Trump linked to that word.
US President – Donald Trump
How Search Engines Work
In an effort to understand how Google search algorithms work, a Democratic congresswoman asked Google’s company’s chief executive officer a simple question: “If you Google the word ‘idiot’ under images, a picture of Donald Trump comes up. How would that happen? How does search work so that would occur?”
Google chief executive Sundar Pichai, who was testifying before the House Judiciary Committee, tried to explain how the algorithms take into account some 200 factors – such as relevance, popularity and how others are using the search term – to determine how to best match a query with results.
“So it’s not some little man sitting behind the curtain figuring out what we’re going to show the user. It’s basically a compilation of what users are generating, and trying to sort through that information?” Ms Zofgren asked, facetiously.
She was reacting to Republicans’ allegations that Google employees manipulate results for political reasons.
Republicans on the panel also could not get past the claim that some person or people inside Google could not arbitrarily change search algorithms for political gain.
In one exchange, Representative Lamar Smith, a Republican from Texas, asked Mr Pichai whether he had ever directed an employee to manipulate search results.
Mr Pichai explained that it was not possible for one person, or even a group of people, to do that because there are so many steps in the process.
But Mr Smith did not accept that explanation, telling Mr Pichai: “Let me just say, I disagree. I think humans can manipulate the process. It is a human process at its base.”